Southwest Showcase 2017 is your best education value. We’ll demonstrate that value with a series of emails providing an in-depth look at the sessions scheduled for this year’s conference–this is our second in the series. Don’t want to wait for us? You can see the full agenda on the Southwest Showcase website any time!
7 Ways to Prevent Room Block Decline
“Shimo” Shimasaki, Sr. Executive, Destination Marketing Assn International
Current market conditions, attendee preferences, and the perception of your event’s value are just some of the factors affecting your contracted room block. Are we at the point of no return and room blocks will eventually become a thing of the past? Shimo will share her first-hand observations of successful room block practices.
* Understand the current room block trends
* Explore the pros and cons of allowing the decline of your contracted block
* Identify which strategies are important for your specific event
20 Marketing Marvels to Increase Attendance
Kimberly Hardcastle-Geddes, President of Marketing Design Group
In the world of event marketing, it’s far too easy to start planning for the next show by simply updating last year’s tactical plan with this year’s dates. This session will encourage event managers and marketers to turn that approach on its head. Learn 20 forward-thinking, envelope-pushing strategies and tactics designed to help organizers develop new markets, build brands, engage audiences and, most importantly, increase attendee participation. From finding “firestarters” to harnessing the power of social media analytics to leveraging trends in the consumer world, participants will learn best and next-practices for delivering an event’s message in the most impactful way possible.