Southwest Showcase 2018 is your best education value. Over the next few weeks we’ll demonstrate that value with a series of emails providing an in-depth look at the sessions scheduled for this year’s conference–this is our fourth in the series. Don’t want to wait for us? You can see the full agenda here any time.
Tech Trends in Exhibitions
Scott Craighead, VP of Exhibitions & Events for IAEE
Emerging technology is rapidly disrupting and innovating all facets of the exhibition business. Artificial intelligence, the Internet of Things, virtual reality, augmented reality and 5G wireless technology that will increase smartphone speeds up to 400% will dominate the future. These new technologies are going to have a major impact on exhibitor marketing techniques and the need for trade shows to keep pace. Craighead will report on recent technology use cases studied by the International Association of Exhibitions and Events (IAEE), and provide participants an opportunity for group discovery and discussion in key areas of marketing, sponsorships, networking, revenue creation, venue tech, lead generation, and the attendee experience.
Never Feel Wrong Again
Maia Beatty, Maia Beatty & Associates
If you’ve ever found yourself hindered by a communication breakdown with a colleague, boss, or client, you’ve experienced the challenge of something that most of us have grown up with: “I’m right equals you’re wrong.” Maybe you’ve even been the bigger person and let them be right just to move the conversation forward so you can reach your goal. A situation like that usually leaves one person feeling aggravated, uncomfortable or regretful.
What if you could take “being wrong” out of every conversation you have? You’ll find out how in this interactive workshop, in which Master Trainer Maia Beatty uses the struggles her participants face as the springboard for defining these principles in action. Bring your biggest challenge and leave with a new strategy to address it immediately.