Southwest Showcase
January 29, 2009
Austin, Texas


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Attendee Information
Education session descriptions, luncheon information, hotel accommodations, and more for association/nonprofit staff and meeting planners.

Exhibitor Information
Signup to exhibit or register additional personnel for your booth.


2009 Sponsors

Platinum



Strategic Event Partners








Diamond







Supporting Event Partners


Gold




Silver

Beaumont Convention
& Visitors Bureau

El Paso Convention
& Visitors Bureau

George Fern Company

Irving Convention
& Visitors Bureau

Odessa Convention
& Visitors Bureau

TriNet
(Internet Lounge Sponsor)


Bronze

Amarillo Convention
& Visitors Bureau

Embassy Suites of TX & LA

Gaylord Texan

Greater New Braunfels Chamber of Commerce

NFi Studios

Plano Convention
& Visitors Bureau

Radisson Austin North

San Antonio Convention & Visitors Bureau

Specialized Association Services

Starwood Hotels & Resorts
of Texas


Event Partners
Airways Event Freight Group

Convention Foliage Unlimited

PMSI - Professional
Marketing Services, Inc.

 

 

 


Sign Up Now to Attend
the Single Most Important
Event of the Year!

Association and non-profit executives, CEOs,
meeting planners, and staff – Southwest Showcase
is the one-day event you can’t afford to miss!

Southwest Showcase is the premier educational event and showcase
in Texas, offering an affordable opportunity to learn from experts,
discover business, meeting and hospitality solutions, network,
and more - in one day, at one location.

Registered for Southwest Showcase?
Click here for everything you need to know
about making the most of your day!

Online Registration is Closed
Please download the printable form and bring with you
on Thursday, January 29th, with payment.*
*Forms faxed after 1/26 will not be accepted. All registration must be made on site.

Printable Registration Form
(PDF)

Download the 2009 Brochure (PDF)

*All Suppliers Must Exhibit to Participate!

Registration Fees
Schedule-At-A-Glance
General Information
Exhibitor List
Luncheon with Keynote
Concurrent Education Sessions

For more information, call 512-444-1974



Association/Non-Profit Registration Fees:
(Association Executive, Meeting Professional, Exhibit Manager, and other staff)

Full Day Registration
Includes breakfast, education sessions, luncheon, and tradeshow.
  First Attendee Additional Attendee*
By 12/20/08 $95 $85
By 01/20/09 $125 $115
After 1/20/09
(Onsite only)
$155 $155
*Registrants must be from same organization as first full price registrant but may register at a different time.

Luncheon/Exhibit Hall Registration
Registration includes luncheon with keynote speaker and exhibition admittance only. Available only to non-supplier attendees.
By 01/20/09 $65  
After 1/20/09
(Onsite only)
$85  


All suppliers must participate in tradeshow to attend!

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Schedule-At-A-Glance:

7:00 a.m. - 8:00 a.m.
Eye Opener Breakfast  
8:00 a.m. - 9:00 a.m.
Educational Breakout Sessions (info)
9:10 a.m. - 10:10 a.m.
Educational Breakout Sessions (info)
10:20 a.m. - 11:20 a.m.  
Educational Breakout Sessions (info)
11:30 a.m. - 1:00 p.m. 
Luncheon with Keynote Speaker (info)
1:00 p.m. - 4:15 p.m. 
Exhibit Hall Open

 

                                          
            

 

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General Information:

Location:
        
Austin Convention Center (North Expansion Wing)
500 East Cesar Chavez Street, Austin, Texas 78701 (map)
Phone: 512-404-4416

Hotel Accommodations:
Hampton Inn & Suites
200 San Jacinto, Austin, TX 78701 (map)
Rate: $124 plus tax (through January 10, 2009)
(512) 472-1500 for reservations
Ask for Southwest Showcase Group Rate

Certification Points:
Attendees are eligible to earn three (3) points toward the CAE (Certified Association Executive) designation or re-certification and/or three hours (.3 credits) towards the CMP (Certified Meeting Professional) designation.

Questions:
For general inquires or registration assistance, call 512-444-1974.

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Exhibitor List:

With more than 180 booths at the afternoon tradeshow, you can take care of all your destination, hospitality, and business solution needs in one place!

See the 2009 exhibitors

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Seated Luncheon with Keynote Speaker:
Igniting Performance
with Michael Hoffman

With a highly interactive style, Michael Hoffman’s unique delivery cements his expertise in the minds of attendees. He’ll teach you the tactics and techniques necessary to approach your job “on purpose” with an attitude of ownership and professionalism.

Coming from a background of being a waiter, disk jockey, entrepreneur, TV host, sales person, human resource generalist, … (can this man hold a job?), Michael uses his rich background to drive home his message that business is and will always be about “people”. How you approach your members will set you apart from all your competition. 

Southwest Showcase Special: Want Michael to speak at your event? Book him within a month of January 29 and get him for $7,500 (a 25% discount).  For more information contact Five Star Speakers & Trainers: 913.648.6480, www.fivestarspeakers.com.

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Concurrent Education Sessions:

Breakout Sessions I: 8:00 a.m. – 9:00 a.m.:

RFPs: Realizing the Full Potential!
Tricia Hall, CAE, CMP
Owner, Tricia Hall & Associates

If you haven’t developed a template for your meetings or analyzed your Request For Proposals lately, it’s time for an eye-opening refresher!  After this interactive session, you’ll be able to:

  • Recognize the purpose of the RFP and how it reflects the value of your meeting
  • Analyze your RFPs to determine if they meet the new contracting business model
  • Design a comprehensive RFP that will yield positive contractual results

Communicating with Your Members: 45 Tips in 45 Minutes
Mitzi Ressmann, RN, MHA, FACHE
Vice President, Member Services/Business Development, Texas Hospital Association

What is your organization doing to meet the communication challenges inherent in changing technologies and membership needs?  Learn:

  • Powerful new ways to reach and engage members
  • Strategies to get members’ attention and create an experience in today’s busy world
  • 45 tips in 45 minutes

Crisis Communications: Is Everybody on Staff Okay?
Kerry Hall
Information Manager, Independent Bankers Association of Texas

Do you have a plan for keeping in contact with employees if your network and phone systems are compromised? Learn practical tips to stay connected during any communications crisis:

  • Alternative communication tools
  • Prioritizing the work flow in the face of an operational crisis
  • Department by department analysis of essential work duties

Selling Exhibitions, Events, and Sponsorships
In a Slow Economy

Helen Berman
President, Helen Berman Corporation

Are your clients throwing the dreaded “R” word in your face?  Discover how to survive and prosper during these challenging economic times. You will learn how to:

  • Demonstrate the marketing and sales value of your show
  • Reduce the migration of marketing dollars to new media and the internet
  • Sell event sponsorships
  • Discover your prospect’s current strategy and hot buttons

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Breakout Sessions II: 9:10 a.m. – 10:10 a.m.:

Ignite Learning at Your Events
Doug McPhee, CMP, CMM
National Account Manager, Experient Sales Network

Don't expect to sit and take notes in this fast paced session - come to participate and discover how to meet your attendees’ expectations! At the session you will:

  • Learn the difference between energizers, content and integration activities and their importance
  • Experience at least 30 tips and tricks to ignite learning
  • Learn to know what to expect from presenters for deeper learning to occur

Strategic Planning: A Guideline to Help Make it Happen
Jean Freeman
President, Jean Freeman & Associates

Few association leaders ever argue over the significance of planning. With this session, both staff and board members will learn how to:

  • Help others recognize the importance of strategic planning to an organization
  • Identify the key components to an effective strategic planning process
  • Help key players fulfill their roles in developing a strategic plan

Regain Your Time
Maura Thomas
Founder, RegainYourTime.com

"Regain your Time!" and regain confidence, focus, and peace of mind by clearing out the clutter in your mental and physical workspace.  In this session, you will:

  • Learn the top three productivity tips you aren’t using
  • Be given the tools you need to regain up to two hours of your time a day
  • Discover the secrets of empowered productivity

Successful Association Sponsorships
Amy Hudson
Vice President, IEG Advisory Services

Association sponsorship sellers are faced with many challenges unique to non-profits and associations. With these specifics in mind, you’ll gain the knowledge to meet challenges head on by learning:

  • How to create and communicate solutions by honing in on what is most relevant to a potential sponsor
  • How to increase the attractiveness of your opportunity by focusing on fewer, more exclusive and bigger deals
  • How research can differentiate you from other associations

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Breakout Sessions III: 10:20 a.m. – 11:20 a.m.:

Hotel Contracts – What’s New?
Stephen Rudner
Attorney, Rudner Law Offices

Are you still working with attrition concepts and clauses that were written twenty years ago? Learn what's new in hotel contracts and how to leverage new concepts to your advantage. After this you will know how to:

  • Negotiate hotel contracts more skillfully by understanding today’s hottest issues
  • Handle attrition problems which work to the group's and the hotel's advantage
  • Stay out of litigation over group contracts gone wrong        

Organizational Ethics – Promoting Transparency
Jean Freeman
President, Jean Freeman & Associates

With the IRS changes in the requirements for filing Form 990, associations have opportunity to promote transparency in their organizations.  This session offers guidelines to help the CEO and the board maintain a high level of ethical conduct and be able to:

  • Understand the increasing need for organizations to be more transparent in governance responsibilities
  • Identify methods of increasing transparency between the organization and members
  • Understand the current popular view of ethics in governance

Is It Time to Move Beyond the Nominating Committee Process?
Wendy Biro-Pollard, CVA
Owner, Training & Consulting Solutions

If you are having a difficult time recruiting members to serve on your board and committees you’re not alone! This fast-paced session will explore strategies to expand the nominating process and strengthen leadership development within your association. You will:

  • Explore the pros and cons of the traditional nominating process
  • Learn how to design board roles that will appeal to busy people
  • Create a culture that attracts membersto your board

Attendance Building Power of Exhibitor Marketing
Jefferson Davis
President, Competitive Edge

Did you know that one out of four tradeshow attendees decide to attend because of an exhibitor invitation? You will be able to increase attendance at your events by learning how to:

  • Raise awareness about the benefits of increased exhibitor marketing activity
  • Help participants assess the thoroughness and effectiveness of current marketing
  • Present best exhibitor marketing programs and practices being used today

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Register Now!*
(Note: You are about to leave the Southwest Showcase site
to be redirected to the TSAE site for registration
.)

*All Suppliers Must Exhibit to Participate!

For more information, call 512-444-1974